In the late 1990's, the outrageous, colourful, and musical Bollywood crews first descended on the dusty, red, Australian landscapes and fascinated locals around the country. More than just novel new entertainment, Bollywood brought serious money to Australian shores, and the industry quickly became a darling of the tourism, trade, and educational bodies. Beneath the glitz and glamour is a roller coaster tale of previously aloof politicians bending over backward in an attempt to lure the industry to Australia - from announcing considerable film subsidies to performing cameos in dance sequences.