Artist Matt Furie, creator of the comic character Pepe the Frog, begins an uphill battle to take back his iconic cartoon image from those who used it for their own purposes. Furie never intended for the harmless frog to transform into a symbol of hate, but watched as his character spiralled into the deepest corners of the internet and out of his control. He fights to redirect Pepe back to his original intentions, steering the character away from the hate he had come to embody, and back to a positive symbol. Winner of an Emmy for Outstanding Research: Documentary, and the U.S. Documentary Special Jury Award at Sundance.